SLS Blog

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Love & Logic: The Marketing Strategy Combo that Lasts
by Street Level Studio|14 February 2022|SLS Blog
Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.
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Personalized vs. Customized Wallcoverings: What’s the Difference?
by Street Level Studio|24 January 2022|SLS Blog
Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.
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A Winning Formula for B2B Video
by Street Level Studio|10 January 2022|SLS Blog
Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
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2021 Award Review
Awards Recap for 2021
by Street Level Studio|08 December 2021|SLS Blog
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
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Color Control: RGB vs. CMYK
by Street Level Studio|18 November 2021|SLS Blog
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
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Sharing a SLYCE of Website Success
by Street Level Studio|05 November 2021|SLS Blog
It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with...
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ICYMI: Direct Mail’s Superpowers
by Street Level Studio|27 October 2021|SLS Blog
Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of direct mail to stand out...
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three display signs showing a woman running, a woman playing tennis, and a man surfing
Media-Agnostic Marketing Design: Size Doesn’t Matter
by Street Level Studio|20 October 2021|SLS Blog
For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
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How Do You Measure Success?
by Street Level Studio|15 September 2021|SLS Blog
Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and...
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Creating Surroundings with a Sense of Well-being
by Street Level Studio|08 September 2021|SLS Blog
Right now, our homes need to offer sanctuary as well as shelter, and design can help create that sense of well-being. So, during Highwood Design Week 2021, Sherwin-Williams and Beyond the Surface™ custom wallcoverings by Street Level Studio are hosting...
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