Subject campaigns to a constant state of evaluation and refinement, scrutinizing user behavior, responses, and interactions. Create the most complete performance picture possible.

Collect data to both assess campaign progress and generate an increasingly accurate sense of what best impacts target audiences. Identify the channels that have the most attraction, as well as the timing, frequency, and tone of messaging itself.

Create and crystalize accurate user profiles while better understanding user behavior. Use this critical information to refine existing outreach and as the foundation for even more effective future efforts.