Thoughts on Marketing Thought Leadership
Is thought leadership becoming an overwrought tactic for churning out content in the marketing, design, and branding space? Our senior copywriter (and the rest of us) would say “yes.” So we’re taking a new tack...
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12 Tips for Marketing Emails with Real Impact
Effective email marketing requires a skillful blend of clarity, customization, and (of course) a call to action. It’s also one of the most testable, trackable, and adjustable ways to reach an audience. There’s an ideal...
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Are You (User) Experienced? Balancing Site Engagement with Functionality
Experiential web design has become today’s prevailing philosophy. There are good reasons to embrace it, but technical and experiential concerns too. Does your site transform a user into a participant? Should it?
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Fresh Voices or Bad Choices? User-Generated Content in Email Marketing
User-generated content—tapping into the contributions of your customer base or user community—can add energy and authenticity to your email marketing. But soliciting from this source also demands careful curation of those contributions to ensure they...
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Keeping An Eye on AI: Taking a Real Look at Artificial Intelligence in Marketing
Artificial Intelligence is alternately feared and revered when it comes to its role in marketing and branding. Does it mean effortless, but also lifeless, automation? Or is it a means to providing communications professionals with...
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Email Marketing: Why Is Everybody So Hyper About Personalization?
Email marketing continues to be a highly effective, scalable, and cost-conscious digital strategy—especially if you pay attention to personalizing the content and the experience. That’s always been true, but the latest technology advancements and decades...
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What Do People Like Us Do All Day?
Remember the children’s book that taught us all what people do all day in “Busytown?” Here’s a not-so-Scarry behind-the-scenes look at how we created our new Street Level Studio website to show everyone what keeps...
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The Influence of Color in Design
The world keeps turning, and so does the color wheel. Keeping an eye on emerging color trends that affect design is called color forecasting, and it’s a fascinating indicator for designers of all types to...
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Rx: Website Redesign for Data Rescue MDs
Having saturated their homegrown client base of local, smaller businesses, Data Rescue MDs was eager to enter a larger market. The company needed a web presence that would emphasize their expertise and proficiency at recovering...
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