Analytics

Thoughts on Marketing Thought Leadership
Is thought leadership becoming an overwrought tactic for churning out content in the marketing, design, and branding space? Our senior copywriter (and the rest of us) would say “yes.” So we’re taking a new tack for talking about what excellence...
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12 Tips for Marketing Emails with Real Impact
Effective email marketing requires a skillful blend of clarity, customization, and (of course) a call to action. It’s also one of the most testable, trackable, and adjustable ways to reach an audience. There’s an ideal way to deliver real influence...
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Keeping An Eye on AI: Taking a Real Look at Artificial Intelligence in Marketing
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Artificial Intelligence is alternately feared and revered when it comes to its role in marketing and branding. Does it mean effortless, but also lifeless, automation? Or is it a means to providing communications professionals with even more creative power? Let’s...
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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics
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Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the...
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Street Level Meets Skyline: Creating a Website for Windy Installs
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How do you fit 20 years of sky-high sign installations into a single website? We rose to the challenge for Chicago-based Windy Installs.
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Love & Logic: The Marketing Strategy Combo that Lasts
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Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.
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How Do You Measure Success?
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Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and...
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#hashtags #howmany
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Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t...
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Case Study: Production Print Resource Center
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Street Level Studio designed and built this industry-leading website and resource center for Canon Solutions America.
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A Perfect Pair—Mobile Browsing and Responsive Design
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A poor mobile experience can do serious damage to a company’s brand, but responsive design can help.
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