Brand Strategy

image reading Blog Post: The Influence of Color in Design
The Influence of Color in Design
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The world keeps turning, and so does the color wheel. Keeping an eye on emerging color trends that affect design is called color forecasting, and it’s a fascinating indicator for designers of all types to make effective choices in product...
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desktop and laptop side by side on a desk, both screens show data rescue site
Rx: Website Redesign for Data Rescue MDs
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Having saturated their homegrown client base of local, smaller businesses, Data Rescue MDs was eager to enter a larger market. The company needed a web presence that would emphasize their expertise and proficiency at recovering data from failed storage devices.
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Shiny, Smooth, Snappy, Scintillating, Sweet Direct Mail
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Canon Solutions America challenged us to develop a high-impact direct mail piece that would articulate the capabilities of their new, next-gen sheetfed production inkjet press, plus give commercial print providers a real “sense” of what the press can do. Find...
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Debranding Blog Graphic Final
The Trend to Debrand: Embracing the Bland?
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Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.
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animated desktop computer display colorful books
The Home(Page) Edit: Give Your Website a Spring Cleaning
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First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit,...
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image of water being turned into wine
Can You Believe It?
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April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?
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tablet and laptop screen showing Action Plastics website
The Next Level for Action Plastics
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When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
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A Winning Formula for B2B Video
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Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
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2021 Award Review
Awards Recap for 2021
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As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
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image of RGB and CMYK colors
Color Control: RGB vs. CMYK
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Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
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