SLS Blog

The Design Ingredients Behind a Successful Brand Launch
by Madison Drain|18 June 2026|SLS Blog
Every year, thousands of products and services are launched into the market with high hopes and smart strategies—yet so many gain limited traction. Scrutinize those shortcomings, and you’ll often find a core culprit: brand design that’s not doing its job....
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How to Audit Your Brand (Before Your Competitors Do It for You)
by Madison Drain|18 June 2026|SLS Blog
A little fatherly wisdom about the importance of “protecting your name” has stuck with our strategy director for many years. It speaks to the imperative of maintaining your reputation.
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Your Website Is Probably Costing You More Than You Realize
by Madison Drain|18 June 2026|SLS Blog
Websites have understood expenses like hosting and security. What you might be missing are hidden costs incurred by slow load times, non-intuitive navigation, and missing trust signals.
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2026 Emerging Trends
by Madison Drain|23 March 2026|Advertising—Print and Digital, Content Marketing, SLS Blog, Street Level Studio, Technology, Video Production
As the year marches on, so does marketing’s evolution. We asked our creative director, content team, and website development manager what they’re noticing right now in their respective disciplines. See if you agree with them.
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Meet the Woman in Charge
by Madison Drain|17 March 2026|SLS Blog, Street Level Studio
In honor of Women’s History Month, we sat down with CEO Tanya Fretheim to talk about being a leader and how strong women helped prepare her for her role.
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Why the Omnicom merger is a good thing for my agency.
by Madison Drain|05 December 2025|Advertising—Print and Digital, Brand Strategy, Marketing Strategy, SLS Blog, Street Level Studio
This week, the largest ad agency in the world was created. While it’s terrible news for a lot of accounts and people, there’s an upside for agencies like ours.
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How to Get Big Results from Small-Budget Social Ads
by Madison Drain|05 November 2025|Advertising—Print and Digital, Digital Marketing, Marketing Strategy, SLS Blog
Small budgets, big results. Learn how targeted social ads help reach the right audience and drive real engagement.
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Why Websites Matter More Than Ever in the Age of AI
by Madison Drain|16 September 2025|Brand Strategy, Marketing Strategy, SLS Blog
AI is changing how people find you, but your website is still where they decide to trust you. Here’s why websites remain your most valuable digital asset.
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There’s No Risk in Adding Print to the Mix
by Madison Drain|13 November 2024|Brand Strategy, Content Marketing, Marketing Strategy, Multichannel Marketing, SLS Blog
Find out how a trip to a printing industry expo in Las Vegas led our CEO to double down on the advantages of adding print to every client’s marketing mix.
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Is Your Brand Still Mmm, Mmm Good?
by Madison Drain|10 October 2024|Brand Strategy, Content Marketing, Digital Marketing, Marketing Strategy, Multichannel Marketing, SLS Blog, Website Development
Even classic brands, like America’s favorite soup maker, need to change with the times and business realities. It’s the same for every organization, including some associations we’re collaborating with on refreshing their brand strategy.
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