SLS Blog

custom wallpaper in living room
Close to Home: Wallpaper in Senior Care Spaces
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In April, our Beyond the Surface team was proud to exhibit at the Environments for Aging Expo & Conference, where thought leaders presented the “latest strategies and ideas for creating . . . environments that meet the needs of our...
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Street Level Meets Skyline: Creating a Website for Windy Installs
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How do you fit 20 years of sky-high sign installations into a single website? We rose to the challenge for Chicago-based Windy Installs.
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building covered in plants
Demystifying Biophilic Design
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Our Beyond the Surface team uses the latest digital techniques to create one-of-a-kind custom wallcoverings and environmental branding for a wide range of spaces. They know there’s one word at the top of interior design trend lists right now—biophilia. In...
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animated desktop computer display colorful books
The Home(Page) Edit: Give Your Website a Spring Cleaning
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First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit,...
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Blog Post: A balancing act: print design and the environment
A Balancing Act: Print Design and Environmentalism
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Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?
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image of water being turned into wine
Can You Believe It?
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April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?
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tablet and laptop screen showing Action Plastics website
The Next Level for Action Plastics
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When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
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animated women standing with their hands on their hips
Why We Love and Hate Women’s History Month
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It doesn’t seem like a stretch to say a lot of women have a conflicted, love-hate relationship with Women’s History Month (WHM). We do, too. Here’s why we celebrate it anyway!
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animated heart and brain holding hands
Love & Logic: The Marketing Strategy Combo that Lasts
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Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.
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polaroid photos of commercial and residential settings
Personalized vs. Customized Wallcoverings: What’s the Difference?
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Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.
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