SLS Blog

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Keeping An Eye on AI: Taking a Real Look at Artificial Intelligence in Marketing
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Artificial Intelligence is alternately feared and revered when it comes to its role in marketing and branding. Does it mean effortless, but also lifeless, automation? Or is it a means to providing communications professionals with even more creative power? Let’s...
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Email Marketing: Why Is Everybody So Hyper About Personalization?
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Email marketing continues to be a highly effective, scalable, and cost-conscious digital strategy—especially if you pay attention to personalizing the content and the experience. That’s always been true, but the latest technology advancements and decades of data collection have raised...
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What Do People Like Us Do All Day?
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Remember the children’s book that taught us all what people do all day in “Busytown?” Here’s a not-so-Scarry behind-the-scenes look at how we created our new Street Level Studio website to show everyone what keeps us busy!
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image reading Blog Post: The Influence of Color in Design
The Influence of Color in Design
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The world keeps turning, and so does the color wheel. Keeping an eye on emerging color trends that affect design is called color forecasting, and it’s a fascinating indicator for designers of all types to make effective choices in product...
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A desktop computer and laptop showing the linear page design and concise content for the website we created for them
Rx: Website Redesign for Data Rescue MDs
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Having saturated their homegrown client base of local, smaller businesses, Data Rescue MDs was eager to enter a larger market. The company needed a web presence that would emphasize their expertise and proficiency at recovering data from failed storage devices.
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Go Mobile & Go Dark: Optimizing your Email Design
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As the art and science of email marketing continues to evolve, marketers are using a variety of techniques to attract and hold their readers’ engagement and interaction with the brand. But which trends are proving to be most effective in...
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Shiny, Smooth, Snappy, Scintillating, Sweet Direct Mail
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Canon Solutions America challenged us to develop a high-impact direct mail piece that would articulate the capabilities of their new, next-gen sheetfed production inkjet press, plus give commercial print providers a real “sense” of what the press can do. Find...
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Dr. Digital: Video Green Screen
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Video green screen is a timesaving, budget-friendly catalyst for creativity that has transformed what’s possible in video production. In the right hands, it is possible to create head-turning videos set just about anywhere in the world—even in places that exist...
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The Trend to Debrand: Embracing the Bland?
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Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.
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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics
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Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the...
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