Marketing Strategy

What Do People Like Us Do All Day?
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Remember the children’s book that taught us all what people do all day in “Busytown?” Here’s a not-so-Scarry behind-the-scenes look at how we created our new Street Level Studio website to show everyone what keeps us busy!
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image reading Blog Post: The Influence of Color in Design
The Influence of Color in Design
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The world keeps turning, and so does the color wheel. Keeping an eye on emerging color trends that affect design is called color forecasting, and it’s a fascinating indicator for designers of all types to make effective choices in product...
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desktop and laptop side by side on a desk, both screens show data rescue site
Rx: Website Redesign for Data Rescue MDs
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Having saturated their homegrown client base of local, smaller businesses, Data Rescue MDs was eager to enter a larger market. The company needed a web presence that would emphasize their expertise and proficiency at recovering data from failed storage devices.
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Shiny, Smooth, Snappy, Scintillating, Sweet Direct Mail
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Canon Solutions America challenged us to develop a high-impact direct mail piece that would articulate the capabilities of their new, next-gen sheetfed production inkjet press, plus give commercial print providers a real “sense” of what the press can do. Find...
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Debranding Blog Graphic Final
The Trend to Debrand: Embracing the Bland?
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Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.
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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics
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Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the...
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Can You Believe It?
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April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?
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tablet and laptop screen showing Action Plastics website
The Next Level for Action Plastics
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When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
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animated heart and brain holding hands
Love & Logic: The Marketing Strategy Combo that Lasts
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Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.
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A Winning Formula for B2B Video
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Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
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