Marketing Strategy

man looking at desktop computer that displays Mail Smart Suite
ICYMI: Getting Descriptive with Logos
||
The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a...
continue reading
Marketing Takes Flight with Drone Videos
||
Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.
continue reading
two phones that display different email templates
Email 101 for 2021: Trigger-based Automation
||
All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.
continue reading
Blog_virtual_event
Real Insights About Virtual Events
||
The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.
continue reading
How You Can Get Creative About Customer Retention in 2021
||
How You Can Get Creative About Customer Retention in 2021 In its recent report “Accelerating Out of the Crisis,” market research company Forrester summed up 2020 as a year when “the impossible happened over and over.” Faced with its seemingly...
continue reading
Putting Up a Fight: The Impact of Posters
||
Throughout history, one of the most graphic ways to convincingly communicate important messages on a broad scale was putting up posters in public places where people couldn’t possibly overlook them. We’ve reexamined some important posters from the past to get...
continue reading
How to Make Design More Than Just a Decoration
||
A picture is worth a thousand words—but sometimes having a few actual words helps that picture say more. Our design and content experts discuss graphics, copy, and the delicate balance between grammatically correct yet attention-grabbing copy and stimulating design.
continue reading
Is In-Housing a Threat?
||
To some industry watchers, the fact that more big brands are bringing their creative, marketing, and advertising functions in-house signals the impending demise of outside creative agencies. We beg to differ. As does Matt Fiskness, COO of Adswerve and a...
continue reading
Image
Image
Image
Email Marketing 101
||
There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively...
continue reading
RE: Concerning Subject Lines
||
We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting,...
continue reading