SLS Blog

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Web Designers and Web Developers—What’s the Difference?
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By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But...
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ICYMI: Getting Descriptive with Logos
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The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a...
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Branding Your Environment as Well as Your Business
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Do you do business in a competitive market or in an industry where aesthetics can affect results—like beauty and fashion, food and hospitality, financial services, health and wellness, nonprofits, technology? Then you need to go the extra mile to stand...
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Marketing Takes Flight with Drone Videos
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Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.
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Email 101 for 2021: Trigger-based Automation
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All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.
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Real Insights About Virtual Events
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The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.
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All That Glitters—A Lesson in Color Control
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All that glitters isn’t gold! Our senior designer applied unique color knowledge and computer skills to create a custom gilded ceiling treatment that is nothing less than brilliant.
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Paper + Pigment: Why Designers Have Color Issues
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Paper + Pigment: Why Designers Have Color Issues “In visual perception, a color is almost never seen as it really is—as it physically is. This fact makes color the most relative medium in art. In order to use color effectively,...
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How You Can Get Creative About Customer Retention in 2021
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How You Can Get Creative About Customer Retention in 2021 In its recent report “Accelerating Out of the Crisis,” market research company Forrester summed up 2020 as a year when “the impossible happened over and over.” Faced with its seemingly...
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It’s a Gift
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The most important lesson we’ve learned these past months: Every day is a gift. So giving should be at the heart of all our holiday celebrations. For inspiration, Street Level Studio team members share some of their most memorable gift-giving...
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