Digital Marketing

Fresh Voices or Bad Choices? User-Generated Content in Email Marketing

by Street Level Studio|13 June 202315 June 2023|SLS Blog

User-generated content—tapping into the contributions of your customer base or user community—can add energy and authenticity to your email marketing. But soliciting from this source also demands careful curation of those contributions to ensure they are appropriate and on-message for...

Email Marketing: Why Is Everybody So Hyper About Personalization?

by Street Level Studio|13 April 202312 May 2023|SLS Blog

Email marketing continues to be a highly effective, scalable, and cost-conscious digital strategy—especially if you pay attention to personalizing the content and the experience. That’s always been true, but the latest technology advancements and decades of data collection have raised...

What Do People Like Us Do All Day?

by Street Level Studio|08 February 202304 May 2023|SLS Blog

Remember the children’s book that taught us all what people do all day in “Busytown?” Here’s a not-so-Scarry behind-the-scenes look at how we created our new Street Level Studio website to show everyone what keeps us busy!

The Influence of Color in Design

by Street Level Studio|07 January 202304 May 2023|SLS Blog

The world keeps turning, and so does the color wheel. Keeping an eye on emerging color trends that affect design is called color forecasting, and it’s a fascinating indicator for designers of all types to make effective choices in product...

Go Mobile & Go Dark: Optimizing your Email Design

by Street Level Studio|16 November 202202 May 2023|Dr. Digital, SLS Blog

As the art and science of email marketing continues to evolve, marketers are using a variety of techniques to attract and hold their readers’ engagement and interaction with the brand. But which trends are proving to be most effective in...

Dr. Digital: Video Green Screen

by Street Level Studio|26 September 202202 May 2023|Dr. Digital, SLS Blog

Video green screen is a timesaving, budget-friendly catalyst for creativity that has transformed what’s possible in video production. In the right hands, it is possible to create head-turning videos set just about anywhere in the world—even in places that exist...

The Trend to Debrand: Embracing the Bland?

by Street Level Studio|13 September 202227 March 2023|SLS Blog

Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.

Off to the Braces! A Marketing Campaign for Gilbert Orthodontics

by Street Level Studio|02 September 202227 March 2023|SLS Blog

Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the...

The Next Level for Action Plastics

by Street Level Studio|17 March 202227 March 2023|SLS Blog

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

Awards Recap for 2021

by Street Level Studio|08 December 202107 April 2023|SLS Blog

As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.

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