Digital Marketing

Out to Launch: Creating New Product Buzz with Video
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There’s no denying video marketing gets noticed. It’s an integral part of any modern marketing strategy we create. We put video to the test by producing a creative video to help one of our clients launch a new product. Take...
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Email Marketing 101
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There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively...
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Did Helvetica Just Get Lucky?
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The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.
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Taking SLS Design to the Streets
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Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.
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We Smell Success Brewing
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A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read...
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Video Length Matters — Video Series 3 of 7
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To help you understand how and why videos can be successful in a wide range of lengths, take a look at a few scenarios where Street Level Studio’s video production team let the length of the video naturally evolve from...
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#hashtags #howmany
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Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t...
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RE: Concerning Subject Lines
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We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting,...
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We’ve All Gone Mobile, Why Can’t Video? — Series 2 of 7
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Whether you like it or not, vertical videos are becoming increasingly popular and will continue to gain traction. This is in large part due to their ease of viewing on mobile devices and, furthermore, social platforms. Our smartphones were built...
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Breaking into Video Marketing — Series 1 of 7
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Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have...
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