Brand Strategy

tablet and laptop screen showing Action Plastics website
The Next Level for Action Plastics
||
When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
continue reading
A Winning Formula for B2B Video
||
Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
continue reading
2021 Award Review
Awards Recap for 2021
||
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
continue reading
image of RGB and CMYK colors
Color Control: RGB vs. CMYK
||
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
continue reading
desktop computer, tablet, and phone showing SLYCE website
Sharing a SLYCE of Website Success
||
It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with...
continue reading
colorful background with the words BAM! POW!
ICYMI: Direct Mail’s Superpowers
||
Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of direct mail to stand out...
continue reading
three display signs showing a woman running, a woman playing tennis, and a man surfing
Media-Agnostic Marketing Design: Size Doesn’t Matter
||
For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
continue reading
man looking at desktop computer that displays Mail Smart Suite
ICYMI: Getting Descriptive with Logos
||
The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a...
continue reading
board room with a blue spiral wall that says connect and engage
Branding Your Environment as Well as Your Business
||
Do you do business in a competitive market or in an industry where aesthetics can affect results—like beauty and fashion, food and hospitality, financial services, health and wellness, nonprofits, technology? Then you need to go the extra mile to stand...
continue reading
image of a sky full of lanterns
How to Send Season’s Greetings in a Pandemic
||
How to Send Season’s Greetings in a Pandemic Reaching out to customers, partners, and employees on special occasions can have a huge impact on your business relationships. It shows you are invested in and value them as individuals. And at...
continue reading