Digital Marketing

image of RGB and CMYK colors
Color Control: RGB vs. CMYK
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Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
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How Do You Measure Success?
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Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and...
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graphic with various screens and analytics
Web Designers and Web Developers—What’s the Difference?
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By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But...
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Marketing Takes Flight with Drone Videos
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Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.
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two phones that display different email templates
Email 101 for 2021: Trigger-based Automation
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All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.
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Blog_virtual_event
Real Insights About Virtual Events
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The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.
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How You Can Get Creative About Customer Retention in 2021
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How You Can Get Creative About Customer Retention in 2021 In its recent report “Accelerating Out of the Crisis,” market research company Forrester summed up 2020 as a year when “the impossible happened over and over.” Faced with its seemingly...
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graphic showing hermes awards, dotcomm awards, videographer awards, and marcom awards
Our Work Provides Both Purpose and Pride
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Despite all the disruption, work continues to provide us with purpose and creative opportunities. It’s also a big source of pride. In 2020, Street Level Studio once again received top awards from several international creative competitions. We’re proud to share...
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image of a sky full of lanterns
How to Send Season’s Greetings in a Pandemic
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How to Send Season’s Greetings in a Pandemic Reaching out to customers, partners, and employees on special occasions can have a huge impact on your business relationships. It shows you are invested in and value them as individuals. And at...
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Drawing Attention in a Digital World
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Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise...
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