Brand Strategy

  • Home
  • Brand Strategy
2021 Award Review
Awards Recap for 2021
by Street Level Studio|08 December 2021|SLS Blog
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
continue reading
image of RGB and CMYK colors
Color Control: RGB vs. CMYK
by Street Level Studio|18 November 2021|SLS Blog
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
continue reading
desktop computer, tablet, and phone showing SLYCE website
Sharing a SLYCE of Website Success
by Street Level Studio|05 November 2021|SLS Blog
It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with...
continue reading
colorful background with the words BAM! POW!
ICYMI: Direct Mail’s Superpowers
by Street Level Studio|27 October 2021|SLS Blog
Since the start of the pandemic, more people report suffering from digital marketing fatigue—a fact not lost on savvy marketers. So, we think this is the perfect time to remind you about the power of direct mail to stand out...
continue reading
three display signs showing a woman running, a woman playing tennis, and a man surfing
Media-Agnostic Marketing Design: Size Doesn’t Matter
by Street Level Studio|20 October 2021|SLS Blog
For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
continue reading
man looking at desktop computer that displays Mail Smart Suite
ICYMI: Getting Descriptive with Logos
by Street Level Studio|30 July 2021|SLS Blog
The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a...
continue reading
board room with a blue spiral wall that says connect and engage
Branding Your Environment as Well as Your Business
by Street Level Studio|22 July 2021|SLS Blog
Do you do business in a competitive market or in an industry where aesthetics can affect results—like beauty and fashion, food and hospitality, financial services, health and wellness, nonprofits, technology? Then you need to go the extra mile to stand...
continue reading
image of a sky full of lanterns
How to Send Season’s Greetings in a Pandemic
by Street Level Studio|16 October 2020|SLS Blog
How to Send Season’s Greetings in a Pandemic Reaching out to customers, partners, and employees on special occasions can have a huge impact on your business relationships. It shows you are invested in and value them as individuals. And at...
continue reading
A Princess Walks into a Museum …
by Street Level Studio|08 July 2020|SLS Blog
During a trip to the Field Museum with her young daughter, Street Level Studio’s content strategist sees firsthand the magic of marketing through the eyes of a storyteller.
continue reading
What Doesn’t Kill Creativity Makes It Stronger!
by Street Level Studio|26 June 2020|SLS Blog
Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.
continue reading