Brand Strategy

Brand Strategy: Start Small and Finish Strong in 2024

by Madison Drain|11 January 202417 January 2024|Advertising—Print and Digital, Brand Strategy, Multichannel Marketing, SLS Blog, Website Development

Is now, when resolutions abound, the ideal time to take a genuine look at the health of your branding and outreach efforts or the performance of your web presence? We think it is, but you don’t have to consider them...

Design Agency Tips for Wayfinding at Meetings and Tradeshows

by Street Level Studio|11 October 202307 March 2024|Marketing Strategy, Multichannel Marketing, SLS Blog, Tradeshows and Events

What’s the secret to maximizing the experience of attending or exhibiting at a professional conference or expo? We found out donuts can help, but they’re not as reliable as applying sound wayfinding strategies.

The Influence of Color in Design

by Street Level Studio|07 January 202304 May 2023|SLS Blog

The world keeps turning, and so does the color wheel. Keeping an eye on emerging color trends that affect design is called color forecasting, and it’s a fascinating indicator for designers of all types to make effective choices in product...

Rx: Website Redesign for Data Rescue MDs

by Street Level Studio|06 December 202207 April 2023|SLS Blog

Having saturated their homegrown client base of local, smaller businesses, Data Rescue MDs was eager to enter a larger market. The company needed a web presence that would emphasize their expertise and proficiency at recovering data from failed storage devices.

Shiny, Smooth, Snappy, Scintillating, Sweet Direct Mail

by Street Level Studio|25 October 202227 March 2023|SLS Blog

Canon Solutions America challenged us to develop a high-impact direct mail piece that would articulate the capabilities of their new, next-gen sheetfed production inkjet press, plus give commercial print providers a real “sense” of what the press can do. Find...

The Trend to Debrand: Embracing the Bland?

by Street Level Studio|13 September 202227 March 2023|SLS Blog

Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.

The Home(Page) Edit: Give Your Website a Spring Cleaning

by Street Level Studio|25 May 202227 March 2023|SLS Blog

First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit,...

Can You Believe It?

by Street Level Studio|06 April 202227 March 2023|SLS Blog

April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?

The Next Level for Action Plastics

by Street Level Studio|17 March 202227 March 2023|SLS Blog

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

A Winning Formula for B2B Video

by Street Level Studio|10 January 202207 April 2023|SLS Blog

Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...

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