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Client: Uptight Goods
Project Type: Corporate Identity
Market: Sports & Leisure

Uptight Goods’ product—Campfire Coffee—helps campers combat trash buildup (and possible bear intrusions) with a compostable coffee packet that quickly delivers both a delicious and environmentally conscious brew. We worked with the company to update their logo to reflect this spirit while keeping its initial inspiration, the inquisitive bear. We sized the logo for use across plenty of platforms and created a packaging label for Campfire Coffee that used this updated logo.

Client: Uptight Goods
Project Type: Packaging
Market: Sports & Leisure

For the product launch, we helped their team develop a Kickstarter campaign to ignite interest. In addition to managing the online campaign, we produced a video showcasing Uptight Goods’ passion and how potential customers can easily prepare the coffee. The video created a strong emotional tie for the viewer, making them more likely to support the project.

Client: Uptight Goods
Project Type: Video
Market: Sports & Leisure

For the product launch, we helped their team develop a Kickstarter campaign to ignite interest. In addition to managing the online campaign, we produced a video showcasing Uptight Goods’ passion and how potential customers can easily prepare the coffee. The video created a strong emotional tie for the viewer, making them more likely to support the project.


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