SLYCE Coal Fired Pizza Company
Family-Owned Restaurant Group

Brand Strategy  +   Website Development  +   Multichannel Communications + Photography

SLYCE is an upscale pizzeria company with three popular suburban locations near Chicago. Its claims to fame—and flavor—are preserving the art of artisanal coal-fired pizzas, emphasizing fresh and creative ingredients, and delivering a four-star dining experience. Poised for more local growth, plus the potential to franchise nationally, they turned to us to help strategically bring every SLYCE location under a single, cohesive brand umbrella that would convey a consistent, quality experience every time.

Direct mail flyers for Slyce pizza
Pizza on peel with one piece missing
Orange flame graphic with the text #Pizza is our passion
With a focused strategy, compelling brand story, fresh logo design, and engaging online presence, we not only showcased SLYCE’s gourmet pizza and upscale experience; we crafted a new image for this growing brand.

Interviews with the owners and staff about their personal experiences and connections with SLYCE—along with competitive research—led to collaboration with the client team on a brand strategy roadmap. The process included defining their business aspirations, creating a unifying mission, identifying key customer segments, and fleshing out the brand personality. The results were translated into a consistent look and clear voice that we applied to the development of a new mobile-optimized website and integrated into everything from in-store graphics to direct mail promotions.

SLYCE logo in white
Featuring a high-end look and interactivity that works on any device, the company’s new site uses delicious descriptions and appetizing imagery of their handcrafted food, plus an easy and intuitive ordering experience, to show how SLYCE transcends the typical pizzeria.
phone and tablet display SLYCE website