Gilbert Orthodontics’ local, multichannel marketing campaign included social media videos as well as  direct mail to better connect with the community. A video tour of the practice’s state-of-the-art offices, as well as customer testimonials, were complemented by eye-catching mailers inviting recipients in for a free consultation. These efforts were matched to social media outreach that were fine tuned to influence key demographics, optimize audience impact, and affirm Gilbert Ortho as a highly trusted practice.