Highwood Chamber of Commerce
Community Support

Brand Strategy + Logo Design + Multichannel Communications + Video Production + Content Development + Digital Marketing

Our “hometown,” Highwood, is a great Chicago-area destination for lively community events—many presented by the Chamber of Commerce. But outside the immediate area, its charms were closer to a best-kept secret. As an active Chamber board member, Street Level Studio’s CEO Tanya Fretheim saw a unique opportunity to help the organization support a resilient local economy by sharing our creative marketing solutions and talents. Since then, we’ve applied our skills as a full-service marketing agency to a wide variety of efforts that differentiate, elevate, and promote Chamber initiatives and bring more attention and traffic to community-based businesses.

  • Highwood Chamber of Commerce

  • Nonprofit Organization
A two page bespoke design magazine spread created for promotion of Highwood Design District
The 2019 community guide booklet we created for the Highwood Chamber of Commerce
Using strategic design and elevated marketing to steadily build awareness of what the community offers has attracted a broader range of visitors and shoppers to Highwood from across the Chicago metropolitan area.

Our efforts for the Chamber range from one-off event-based projects to more long-term projects with deeper ongoing value—the most visible being the “Experience Highwood” street banner project we designed, managed, and implemented for the City’s downtown core. Paired with striking black-and-white photographs representing Highwood’s unique character, the alternating red and orange banners revitalized the look of the business district overnight. In addition, we’ve rebranded many Chamber events, designing more contemporary logos and using them to anchor integrated marketing campaigns, including signage, flyers, print ads, event maps, social media, and digital banner ads.

Highwood Chamber of Commerce logo in white
We took a leadership role in developing the branding strategy and marketing for the Highwood Area Design District (HDD)—a Chamber initiative supporting the City’s large collection of design-related businesses, tradespeople, and merchants. We delivered the impact of a Chicago design agency while strengthening our role as a member of the local business community.
Highwood Design District lookbook we created showcasing the large collection of design-related businesses, tradespeople, and merchants