A Balancing Act: Print Design and Environmentalism
Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?
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Can You Believe It?
April Fools’ Day got us thinking. Why do we believe the unbelievable, especially when it comes to technology? And how does our willingness to trust affect marketing strategy?
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The Next Level for Action Plastics
When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their...
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Why We Love and Hate Women’s History Month
It doesn’t seem like a stretch to say a lot of women have a conflicted, love-hate relationship with Women’s History Month (WHM). We do, too. Here’s why we celebrate it anyway!
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Love & Logic: The Marketing Strategy Combo that Lasts
Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a...
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Personalized vs. Customized Wallcoverings: What’s the Difference?
Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality...
READ MOREA Winning Formula for B2B Video
Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak...
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Awards Recap for 2021
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received...
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Color Control: RGB vs. CMYK
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two...
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