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WORD ON THE STREET

How Do You Measure Success?

Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

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Web Designers and Web Developers—What’s the Difference?

By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But what, specifically, does each one do?

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Our Work Provides Both Purpose and Pride

Despite all the disruption, work continues to provide us with purpose and creative opportunities. It’s also a big source of pride. In 2020, Street Level Studio once again received top awards from several international creative competitions. We’re proud to share the list with you.

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How to Send Season’s Greetings in a Pandemic

Reaching out to customers, partners, and employees on special occasions can have a huge impact on your business relationships.

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If the Shoe Fits: Empathy as the X-Factor in UX

We stumbled upon an interesting observation the other day.

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The 3 Phases of E-Commerce

The coronavirus crisis’ impact has been especially acute for companies still relying on traditional sales strategies. Our new e-book looks at how transitioning to e-commerce can pivot businesses for immediate survival and position them more strategically for a post-pandemic world.

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Interactivity that Engages. Messaging that Sticks.

Street Level Studio designed and built an engaging interactive experience to not only educate potential buyer’s about Canon’s ProStream series production inkjet printers but also really grab and hold their attention.

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SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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Pixels 101 Version 2.0

What’s your pixel IQ? Did you know just because an image has a lot of pixels that doesn’t necessarily mean it will print out large? Or that fewer pixels is not an indicator of lower quality? To clear up some of the confusion about the relationship between pixels, resolution, and image size, read an updated introduction to this often-enigmatic topic. Warning: there is math involved!

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DIY Web Builders Part 2

Street Level Studio’s web development manager and digital marketing creative director pick up where they left off in their conversation about DIY web builders. This time around, Brian and James offer some really good reasons why you might want—or need—to go beyond the DIY starter level and get professional help. Cue video.

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214 Green Bay Road

Highwood, IL 60040