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WORD ON THE STREET

How Do You Measure Success?

Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

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Web Designers and Web Developers—What’s the Difference?

By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But what, specifically, does each one do?

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Marketing Takes Flight with Drone Videos

Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.

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Email 101 for 2021: Trigger-based Automation

All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.

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Real Insights About Virtual Events

The novelty of virtual events is wearing off, but the necessity isn’t. Street Level Studio asked Trey Smith, vice president of events for Simpler Media/CMSWire, to share some expert insights on creating and marketing successful online experiences.

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How You Can Get Creative About Customer Retention in 2021

In its recent report “Accelerating Out of the Crisis,” market research com

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Our Work Provides Both Purpose and Pride

Despite all the disruption, work continues to provide us with purpose and creative opportunities. It’s also a big source of pride. In 2020, Street Level Studio once again received top awards from several international creative competitions. We’re proud to share the list with you.

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How to Send Season’s Greetings in a Pandemic

Reaching out to customers, partners, and employees on special occasions can have a huge impact on your business relationships.

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The 3 Phases of E-Commerce

The coronavirus crisis’ impact has been especially acute for companies still relying on traditional sales strategies. Our new e-book looks at how transitioning to e-commerce can pivot businesses for immediate survival and position them more strategically for a post-pandemic world.

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A Princess Walks into a Museum . . .

During a trip to the Field Museum with her young daughter, Street Level Studio’s content strategist sees firsthand the magic of marketing through the eyes of a storyteller.

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