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Dr. Digital: Video Green Screen

Video green screen is a timesaving, budget-friendly catalyst for creativity that has transformed what’s possible in video production. In the right hands, it is possible to create head-turning videos set just about anywhere in the world—even in places that exist only in your imagination—all without setting foot outside the studio.

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The Trend to Debrand: Embracing the Bland?

Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.

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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics

Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the word out.

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The Next Level for Action Plastics

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

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Awards Recap for 2021

As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.

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Color Control: RGB vs. CMYK

Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get the precise color results they’re looking for: RGB and CMYK. Read on for a basic look at how these two models can make it trickier to match the colors on your computer monitor to the colors on a printed page.

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How Do You Measure Success?

Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

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Web Designers and Web Developers—What’s the Difference?

By now, most of us know that a fantastic business website is crucial to attracting and keeping new customers. To create one that really captures an audience’s attention, both a web designer and a web developer should be involved. But what, specifically, does each one do?

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Marketing Takes Flight with Drone Videos

Using aerial drone footage in your marketing videos isn’t just for major brands anymore. The latest technology makes it more financially realistic and logistically possible for any marketer to add a cinematic perspective to their videos. Here’s our viewpoint.

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Email 101 for 2021: Trigger-based Automation

All strategies require regular updates. We’ve updated our strategies and recommendations for an automated email campaign that works for 2021.

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