Street Level Studio designed and built an engaging interactive experience to not only educate potential buyer’s about Canon’s ProStream series production inkjet printers but also really grab and hold their attention.

The custom mural we created for the 2020 Lake Forest Showhouse has been a big hit. We’re delighted to share this video featuring feedback from The ABL Group, which commissioned Street Level Studio to create a unique wall mural for the beautiful breakfast room. The mural also has a starring role!

Street Level Studio’s surface designers were commissioned to create a custom Beyond the Surface wall mural for the 2020 Lake Forest Showhouse & Gardens. The dream project presented both a “sky’s the limit” creative opportunity and some intriguing design challenges.

Sometimes realities like budgets, brand guidelines, and business objectives can feel like creativity killers. Yet that doesn’t have to be the case. Often a concerted effort to converge creativity with the constraints of commerce yields the most imaginative results.

Throughout history, one of the most graphic ways to convincingly communicate important messages on a broad scale was putting up posters in public places where people couldn’t possibly overlook them. We’ve reexamined some important posters from the past to get some inspiration and saw others have too!

For Digital Creative Director Brian Fuller, the passion to create and the urge to influence positive change converged in a unique way during this unique time in history. Check out how he shared his creative design and marketing career with kids in this video for Fresh Artists’ new Cool Jobs Show.

Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise digital layouts—helps both designers and clients focus on exploration rather than execution and solutions rather than style.

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

Design assignments with the “fun” built in really get our creative juices flowing. When Canon Solutions America asked us to create some sweet props and décor for themed room settings in their tradeshow booth, we were like kids in a candy shop, literally!

Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to tell you how to shape up your marketing in the year ahead. We’d like to suggest a few marketing resolutions for 2020 that not only work for businesses of all sizes but also have a much higher chance of actually becoming habits.