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WORD ON THE STREET

The Trend to Debrand: Embracing the Bland?

Minimalism is experiencing a renaissance of sorts in the logos, app icons, and mobile websites you interact with on your smartphone. But is that a good thing? Read on to learn more about the debranding debate.

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Off to the Braces! A Marketing Campaign for Gilbert Orthodontics

Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the word out.

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Close to Home: Wallpaper in Senior Care Spaces

In April, our Beyond the Surface team was proud to exhibit at the Environments for Aging Expo & Conference, where thought leaders presented the “latest strategies and ideas for creating . . . environments that meet the needs of our aging population.” And since then, one topic has stuck with us—the evolution of how senior care spaces are structured.

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Street Level Meets Skyline: Creating a Website for Windy Installs

How do you fit 20 years of sky-high sign installations into a single website? We rose to the challenge for Chicago-based Windy Installs.

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Demystifying Biophilic Design

Our Beyond the Surface team uses the latest digital techniques to create one-of-a-kind custom wallcoverings and environmental branding for a wide range of spaces. They know there’s one word at the top of interior design trend lists right now—biophilia. In fact, 2022 has even been dubbed “the year of biophilia.” So, how can it enhance your space?

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The Home(Page) Edit: Give Your Website a Spring Cleaning

First, there was Marie Kondo and keeping the items that bring you joy. Then there was the art of Swedish death cleaning, which is not as macabre as it sounds. The latest phenomenon in personal organization is The Home Edit, a four-step process that leaves any space perfectly organized. And it offers some surprisingly smart strategies you also can apply to your website!

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A Balancing Act: Print Design and Environmentalism

Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?

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The Next Level for Action Plastics

When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.

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Personalized vs. Customized Wallcoverings: What’s the Difference?

Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.

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A Winning Formula for B2B Video

Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share leader in production inkjet.

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214 Green Bay Road

Highwood, IL 60040