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WORD ON THE STREET

Off to the Braces! A Marketing Campaign for Gilbert Orthodontics

Highland Park native Dr. Josh Gilbert was prepped and ready to open his brand new orthodontics office. He had a dedicated, skilled staff and the latest in 3D imaging and model printing technology. All he needed was to get the word out.

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Street Level Meets Skyline: Creating a Website for Windy Installs

How do you fit 20 years of sky-high sign installations into a single website? We rose to the challenge for Chicago-based Windy Installs.

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Love & Logic: The Marketing Strategy Combo that Lasts

Valentine’s Day comes with a notable uptick in dozens of roses sold, pieces of chocolate consumed, and articles that compare successful marketing efforts to creating and sustaining healthy romantic relationships. Timely wisdom, but perhaps a touch too simplistic.

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How Do You Measure Success?

Have you ever heard the famous quote, “If you can’t measure it, you can’t improve it”? If you take regular stock of how your website or marketing campaigns are doing, you’ll have a better idea of what’s working well and what isn’t. And, just like checking items off your to-do list, you’ll probably be more motivated to meet your goals if you know exactly how far you have to go.

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#hashtags #howmany

Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t a personal account?

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Case Study: Production Print Resource Center

Canon Solutions America (CSA) Production Print Solutions came to Street Level Studio to build a website that would be a unified resource to educate customers on how to expand their business. The Production Print Resource Center (PPRC) was the outcome, an industry-leading website and resource center that educates customers and showcases beneficial production printing products.

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A Perfect Pair—Mobile Browsing and Responsive Design

If you’ve seen the lines outside Apple stores just before the release of a new iPhone, you’re already familiar with one of the fastest growing tech trends—the use of mobile devices. It seems like mobile is the way to go, from email and social networking to shopping and online banking. According to the Pew Research Center, the percentage of American adults that own a smartphone increased from 35% in 2011 to 58% in 2014, while the percentage of tablet owners increased from 8% to 42%.1

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214 Green Bay Road

Highwood, IL 60040