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SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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Pixels 101 Version 2.0

What’s your pixel IQ? Did you know just because an image has a lot of pixels that doesn’t necessarily mean it will print out large? Or that fewer pixels is not an indicator of lower quality? To clear up some of the confusion about the relationship between pixels, resolution, and image size, read an updated introduction to this often-enigmatic topic. Warning: there is math involved!

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DIY Web Builders Part 2

Street Level Studio’s web development manager and digital marketing creative director pick up where they left off in their conversation about DIY web builders. This time around, Brian and James offer some really good reasons why you might want—or need—to go beyond the DIY starter level and get professional help. Cue video.

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Talking about DIY Web Builders—Part I

There’s a lot of information out there on DIY web builders like Wix, Weebly, GoDaddy GoCentral, and SquareSpace. As a creative agency that’s hired to design and develop all kinds of websites for clients big and small, we certainly have a vested interest in what’s being said and want in on the conversation. So, we asked our web development manager James and digital creative director Brian to just sit down and start talking about the good, the bad, and the unexpected of using these new solutions.

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We Smell Success Brewing

A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read on to see how we took these ingredients to brew a new content experience.

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A Modern Look for Inspirion Wealth Advisors

Earlier this year, Inspirion Wealth Advisors asked us to create a new brand that would better represent their company, a progressive, high-end financial advisory firm, and position them as a competitor in their field. Of course, we leapt at the challenge.

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What Are the Four Keys to a Better Website?

Do you ever look at your website and think, “I know something’s not right, but I just can’t put my finger on what it is!”? Your website may benefit from a few different types of changes, but knowing where to start depends on your users.

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Big Things Are Happening on Small Screens

The rapid adoption of mobile has changed the way strategies are being developed. Marketing via mobile devices is about unlocking the potential of an expanding, captive, and engaged audience. Leverage the power of smaller screens to reach your audience and deliver interactive experiences wherever they are.

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James and Kent vs. the Marketo Certification Exam

Recently, two of our team members, James Hansen and Kent Brubaker, took the certification exam to become Marketo Certified Experts. What is Marketo, you ask? In layman's terms, it's a fantastic marketing tool that helps us create and manage client email marketing campaigns. Marketo is much more robust than your average email marketing software; it gives us the control to be highly accurate in our deployment of email, and it gives us tons of information on its effectiveness. In short, it helps make sure our campaigns are reaching their goals. Marketo certification is awarded after proving you have extensive knowledge of all the ins and outs of this powerful tool. The certification also gives our clients a high level of confidence that we know what we're doing.

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WordPress or Drupal: Which one is the right fit for my company?

WordPress and Drupal are two of the big players in the open source content management system (CMS) world—although WordPress is currently the “big one” when it comes to market share. According to recent statistics on W3Techs, WordPress runs on 60.3% of CMS-driven websites, while Drupal runs on 5.2%. But popularity should not be the only criteria used when selecting a CMS system for your website. To help you choose the CMS that is right for your project, here are a few comparisons for you to consider if you are deciding whether to use Drupal or WordPress for your next website.

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Highwood, IL 60040