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WORD ON THE STREET

The Catalog Rises Again!

Catalogs

With the popularity of digital catalogs, online marketplaces, and image-sharing platforms such as Pinterest, the question arises—are print catalogs still worth it? It seems that for every outdated declaration we hear that print is dead, another catalog appears in our mailboxes. As it turns out, the persistence of print catalogs is supported by recent research.

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Direct Mail Response Rates Stay Consistently High

This short article details a study that has proven that direct mail marketing is still effective.

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