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SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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Email Marketing 101

There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively engage your audience.

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RE: Concerning Subject Lines

We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting, your eyes glaze over: “Following up on last week’s meeting,” and “FWD: You’re invited to the next conference on the importance of market strategy.” So how do you make your messages stand out?

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I’d like to thank my parents, Oprah and Dr. Phil: The importance of proofreading your work

Technology has made a remarkable difference in the way we conduct business today: we’re able to converse with colleagues and clients all over the w

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Your Guide to Developing a Powerful Tagline

Can you hear me now?
You’re in good hands.
They’re Gr-r-r-eat!

Do you recognize the companies behind these taglines? I’m sure you do; a well-written tagline is extremely powerful. It can help a company stand out from the competition, and can act as a solid foundation for future marketing efforts. Plus, it can bolster a company internally by reinforcing its personality and culture.

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WordPress or Drupal: Which one is the right fit for my company?

WordPress and Drupal are two of the big players in the open source content management system (CMS) world—although WordPress is currently the “big one” when it comes to market share. According to recent statistics on W3Techs, WordPress runs on 60.3% of CMS-driven websites, while Drupal runs on 5.2%. But popularity should not be the only criteria used when selecting a CMS system for your website. To help you choose the CMS that is right for your project, here are a few comparisons for you to consider if you are deciding whether to use Drupal or WordPress for your next website.

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3 Steps to Creating a Convincing Call to Action

When you spot buttons to download, donate, or share; a QR code to scan or a link to visit; or simply an invitation to learn more, these are all calls to action (CTAs) in varying forms. A strong CTA—an instructive message that invites a user to do something—will motivate, persuade, and convince your audience.

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Case Study: Production Print Resource Center

Canon Solutions America (CSA) Production Print Solutions came to Street Level Studio to build a website that would be a unified resource to educate customers on how to expand their business. The Production Print Resource Center (PPRC) was the outcome, an industry-leading website and resource center that educates customers and showcases beneficial production printing products.

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Why Choose a Content Management System?

Not too long ago, websites were built using tools like Adobe Dreamweaver or by writing the HTML code from scratch. Once the site was built, there was no easy way for the content creators to update the website’s content.

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250 Waukegan Ave.

Highwood, IL 60040