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WORD ON THE STREET

Breaking into Video Marketing — Series 1 of 7

Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have created more than 200 million broadcasts.1

At Street Level Studio, we know video—and we’re excited to share a series of seven educational blog posts on the importance of video marketing. So let’s start at the beginning: How will it work for your company?

Digital content, specifically video, is extremely easy for users to digest. It’s constantly at our fingertips—just one swipe away. Mobile devices are responsible for half of all video views, and 92% of those viewers share videos with other people.2 So people are watching, but does that turn into action or purchase? Absolutely! Check out these numbers:

  • 49% faster revenue growth seen by marketers who use video when compared to non-video users
  • 64% of consumers make a purchase after viewing branded social videos
  • 157% increase in organic traffic from search engine result pages attributed to videos
  • 95% of messages are retained when watching a video compared to only 10% from reading text3

If those numbers don’t tell you enough, experts estimate that 80% of all consumer internet traffic will come from video by 2019.4 That’s a lot of watching and a lot of content to be watched. Shouldn’t your brand be part of it? Yes! It can seem like a daunting avenue to go down, but with strategy and the right team, video can be a very cost-effective marketing tool. It’s the easiest way to build a community and interact with your audience.

Think about your own digital habits and how often you stop to watch a video when scrolling through social sites. We assume it’s pretty often. In addition to social videos, internet browsing is often interrupted by video ads dispersed among blogs, sites, and articles. If videos catch your attention and the numbers prove fellow consumers are watching them, it’s a safe assumption your own clients will watch videos produced by your brand too!
Check back for more tips to help integrate video into your marketing plan with our blog series on video marketing!

1 https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics
2 Ibid.
3 Ibid.
4 Ibid.

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