To celebrate 170 years as an iconic brand, Brunswick Billiards’ new logo clearly ties in their master brand’s colors and typography and reflects their longstanding traditions, while still offering a fresh design. The circular shape references the sport’s core symbol, the billiard ball, and the darts on each side nod to Brunswick’s Centennial design. Carried over to the annual Brunswick Billiards catalog, the anniversary iconography provided an additional bridge from the brand’s history to its evolving contemporary table designs.