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WORD ON THE STREET

 

Did Helvetica Just Get Lucky?

The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.

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Taking SLS Design to the Streets

Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.

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We Smell Success Brewing

A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read on to see how we took these ingredients to brew a new content experience.

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How We Want to Celebrate World Design Day

On April 27, the international design community is celebrating World Design Day 2019, with a special focus on women designers who create “intellige

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Dimensional Mailing Makes It Personal

Just because you’re a hot healthcare IT upstart developing transformative electronic health records (EHR) solutions doesn’t mean your clients want to be treated like transactions or relegated to customer self-service.

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The Power of Art to Break Stereotypes

For those of us in the design business, Black History Month is an ideal time to remind ourselves about the power of art to break—or at least call into question—prevailing stereotypes. Take a few minutes to read about a few African American artists and designers connected to Chicago who use artistic expression to change the narrative about communities of color.

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An Insider’s Look at the SLS Logo Rebranding

Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding.

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Partnering for Goods

Coffee from Uptight Goods

Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to propel his passion project forward.

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Finding Your Type

Queen of Comic Sans has a nice ring to it, but we would never associate such a young, unpolished, or controversial typeface with Her Royal Majesty. Read about our recommendations for the monarch’s brand and learn how to find your brand’s perfect type.

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Smaller is Superior

From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.

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