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WORD ON THE STREET

Drawing Attention in a Digital World

Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise digital layouts—helps both designers and clients focus on exploration rather than execution and solutions rather than style.

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Tanya Goes to KBIS

We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the 2020 Kitchen & Bath Industry Show (KBIS). We definitely go the distance to understand each client’s unique brand, business model, and marketplace objectives.

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Like Kids in a Candy Shop

Design assignments with the “fun” built in really get our creative juices flowing. When Canon Solutions America asked us to create some sweet props and décor for themed room settings in their tradeshow booth, we were like kids in a candy shop, literally!

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Marketing Resolutions You CAN Keep

Just like all the personal trainers, self-help gurus, and celebrity influencers who are eager to trim, tone, and transform you for 2020, there’s no dearth of “experts” out there ready to tell you how to shape up your marketing in the year ahead. We’d like to suggest a few marketing resolutions for 2020 that not only work for businesses of all sizes but also have a much higher chance of actually becoming habits.

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Six More Wins for SLS

Our brand-new workspace is amazing. We even have a wall dedicated to displaying all the creative awards Street Level Studio has won this year. That’s a good thing, because we just received six more nods from the 2019 MarCom Awards—one of the world’s largest, oldest, and most prestigious industry competitions.

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What’s Behind the Design?

Discover what went on behind the design of Street Level Studio’s award-winning out-of-home media project—the intricate new street-pole banner system we created for the City of Highwood. Managing the challenging logistics proved we’re not just creative, we’ve got serious execution skills, too.

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How We Do It—Personalized Wallcoverings

We’re incredibly excited about Street Level Studio’s newest design offering—personalized wallcoverings—and we’ve been asked a lot of questions about it. Check out how we can create custom décor without an expensive, complicated, and drawn-out process.

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5 Tradeshow Tips and Surprising Statistics

For years, Street Level Studio has worked to create impressive tradeshow booths that showcase industry-leading solutions. We’ve designed and produced an amazing array of graphic elements, signage, giveaways, posters, environments, and more. And along the way, we’ve learned a thing or two about how to make the most out of exhibiting successfully.

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Taking Personal Style Beyond the Surface

You don’t want your home or business to look like everyone else’s. Neither do we. So, as designers, we decided to do something about it. Our newest service—Beyond the Surface Personalized Wallcoverings—takes true customization to the next level.

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SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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214 Green Bay Road

Highwood, IL 60040