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SLS Wins Digital and Video Marketing Awards

Congratulations to our entire creative team for winning eight coveted honors in two recent international competitions—the 2019 Videographer Awards for outstanding achievement in video and digital production skills and the 2019 dotCOMM Awards for excellence in web creativity and digital communication. Administered and judged by the Association of Marketing and Communication Professionals, each competition attracted entries from creative agencies and talented individuals in the US, Canada, and at least a dozen other countries. See the award-winning videos for yourself!

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Pixels 101 Version 2.0

What’s your pixel IQ? Did you know just because an image has a lot of pixels that doesn’t necessarily mean it will print out large? Or that fewer pixels is not an indicator of lower quality? To clear up some of the confusion about the relationship between pixels, resolution, and image size, read an updated introduction to this often-enigmatic topic. Warning: there is math involved!

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A Banner Day for SLS

What were you doing at 4 a.m. this morning? Probably snoring. But while you slept, city workers started installing Highwood’s brand-new light pole banners. SLS not only designed the new banners but also developed an installation plan that rivaled the precision of a military maneuver. And it was definitely a banner day for us!

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Did Helvetica Just Get Lucky?

The fascination with font design continues. A recent Printmag.com article took a “what if” look at Helvetica’s rise to “typographic celebrity.” Did Helvetica just get lucky? Click the link to check out the article.

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Taking SLS Design to the Streets

Do you know what mainstay of modern urban design was first spotted along Chicago’s Magnificent Mile nearly 40 years ago? The answer: light pole banners.

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We Smell Success Brewing

A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read on to see how we took these ingredients to brew a new content experience.

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How We Want to Celebrate World Design Day

On April 27, the international design community is celebrating World Design Day 2019, with a special focus on women designers who create “intellige

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Dimensional Mailing Makes It Personal

Just because you’re a hot healthcare IT upstart developing transformative electronic health records (EHR) solutions doesn’t mean your clients want to be treated like transactions or relegated to customer self-service.

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The Power of Art to Break Stereotypes

For those of us in the design business, Black History Month is an ideal time to remind ourselves about the power of art to break—or at least call into question—prevailing stereotypes. Take a few minutes to read about a few African American artists and designers connected to Chicago who use artistic expression to change the narrative about communities of color.

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An Insider’s Look at the SLS Logo Rebranding

Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding.

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Highwood, IL 60040