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Word on the Street

A New Channel Strategy for Life Fitness

Life Fitness 6-panel kiosk

To introduce its well-established brand into this new channel, Life Fitness approached Street Level Studio to create marketing materials for display in Costco stores.

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A Modern Look for Inspirion Wealth Advisors

Earlier this year, Inspirion Wealth Advisors asked us to create a new brand that would better represent their company, a progressive, high-end financial advisory firm, and position them as a competitor in their field. Of course, we leapt at the challenge.

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Five Steps to Make the Most of Your Trade Show Experience

Trade Show

What if I told you I have hundreds — make that thousands — of people who are interested in your industry and willing to meet you in person? They are eager to learn more and open to making purchases. It’s not too good to be true; it’s just a good old-fashioned trade show.

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Your Guide to Developing a Powerful Tagline

Can you hear me now?
You’re in good hands.
They’re Gr-r-r-eat!

Do you recognize the companies behind these taglines? I’m sure you do; a well-written tagline is extremely powerful. It can help a company stand out from the competition, and can act as a solid foundation for future marketing efforts. Plus, it can bolster a company internally by reinforcing its personality and culture.

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What’s in a (Color) Name?

Color Swatches

Every color tells a story, and each of the roughly ten million colors that are visible to the human eye conveys a message by producing a chemical reaction in our brains. These messages are often tied to emotional responses, personal memories, and cultural context. They can impact our perception—when you assume that a yellow car on a city street is a taxi—and they can cause us to act—when that same taxi stops at a red light.

So, what happens when we boost this communication by giving the colors names? By adding in language, can we craft these messages and reframe these perceptions?

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Building an Anniversary Logo

Logo and Sketches

When our client, Brunswick Billiards, approached us with a request to design a logo that would celebrate 170 years of successful business, we jumped at the challenge. Developing a new logo can be tricky, and it requires careful consideration of a company’s history and visual style.

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Designing for the 2015 Pool and Spa Show

With more than 400 exhibitors at this year’s Pool and Spa Show in Atlantic City, there was plenty to see and do. The Pool and Spa Show is the place to be for everything you need and everything you need to know about today’s pool and spa trends, so we were eager to help our client, Emerald Spas, stand out.

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New Street Level Studio Website Launches

You’ve probably noticed that things look pretty different around here.

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Integrated Marketing Communications: Now and Then

According to Direct Marketing News writer David Eldridge, “It’s [marketing] an ongoing process made up of many discrete but valuable steps, each contributing to the greater cause.” Street Level Studio agrees.

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Street Level Studio Integrated Marketing Services

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Highwood, IL 60040