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Client: Canon Solutions America
Project Type: Collateral, Landing Page
Market: Technology

Not all print service providers—PSPs—have the same business needs, so how do they get the targeted product information that’s right for them? Tasked by Canon Solutions America with finding engaging solutions, we began by creating a fun, award-winning interactive quiz, which subsequently won an award. By answering questions about their business—such as whether they print mostly monochrome, color, or a mix of both—the PSPs were directed to online information about specific products that fit their business model.

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Client: Canon Solutions America
Project Type: Collateral, Landing Page
Market: Technology

Canon Solutions America didn’t want potential buyers to rely on its word alone, so we collected a series of stories from current Canon customers about their first-hand experience with its inkjet presses. Readers accessed the success stories via the custom landing page that also featured detailed product information to help them gain a full picture of each press’s capabilities.

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Client: Canon Solutions America
Project Type: Collateral, Landing Page
Market: Technology

Canon Solutions America also remains on top of changes in the industry and provides insight into how their customers can take advantage of new opportunities. The company asked us for help in making this content more digestible, so we designed an interactive e-pub with animations, colorful illustrations, and descriptive content that highlighted key discussion points and led users to more detailed information on Canon’s website.

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