THE SCIENCE OF SEEING WHAT’S WORKING AND WHAT’S NOT
After carefully preparing all the ingredients of a meal, would you throw it all on the stove and walk away? Of course not! For the tastiest meal, you’d keep an eye on your food—stirring, tasting, and adding spices as necessary. The same principle applies to your marketing campaign.
We don’t walk away once we create the elements and outline and initiate a plan of action. Instead, we track your campaign’s progress, collect user response data—including click-through rates, impressions, QR code scans, and website visits—and make suggestions about how to optimize the impact of your efforts now and in the future.