Canon needed a celebratory direct mail piece to mark 10 years of leadership and promote its pioneering sheetfed inkjet production print technology. We created a visually and tactilely engaging direct mail as “a gift to celebrate a milestone.” Inside, recipients found a fun unfolding experience—revealing a personalized note from their Canon sales representative, information on Canon’s flagship varioPRINT iX3200 sheetfed inkjet press, and a set of eight colorful postcards—each featuring a Canon install location from around the world. A QR code links to a landing page with four videos that highlight Canon’s industry-changing technology.
By combining engaging print and digital experiences, this dimensional direct mail helped Canon create meaningful customer connections and enabled the Canon sales team to spark new conversations and increase sales. Like the rest of the yearlong anniversary celebration, it is designed to leave a lasting impression.
