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We’ve All Gone Mobile, Why Can’t Video? — Series 2 of 7

It’s different. It’s thin. It’s easy. It’s focused. It’s social… It’s vertical video!

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Breaking into Video Marketing — Series 1 of 7

Video has arrived, and it’s not going anywhere any time soon.

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The Gamechanger: An Inkjet Webinar

“To design is to communicate clearly by whatever means you can control or master.”

–Milton Glaser

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I’d like to thank my parents, Oprah and Dr. Phil: The importance of proofreading your work

Technology has made a remarkable difference in the way we conduct business today: we’re able to converse with colleagues and clients all over the w

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Pixels 101. An Introduction to Resolution and Print Size.

The humble pixel. A simple, four-sided object (usually a square or rectangle) that is at the heart of our digital world today, and yet it is so often misunderstood.

The term pixel has been around since at least the early 1960’s, and is a combination of the words picture and element. Today, with the widespread usage of digital devices — from digital cameras and scanners to computers, tablets, and smartphones — the term pixel has become part of our everyday vocabulary.

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A Modern Look for Inspirion Wealth Advisors

Earlier this year, Inspirion Wealth Advisors asked us to create a new brand that would better represent their company, a progressive, high-end financial advisory firm, and position them as a competitor in their field. Of course, we leapt at the challenge.

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Big Things Are Happening on Small Screens

The rapid adoption of mobile has changed the way strategies are being developed. Marketing via mobile devices is about unlocking the potential of an expanding, captive, and engaged audience. Leverage the power of smaller screens to reach your audience and deliver interactive experiences wherever they are.

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James and Kent vs. the Marketo Certification Exam

Recently, two of our team members, James Hansen and Kent Brubaker, took the certification exam to become Marketo Certified Experts. What is Marketo, you ask? In layman's terms, it's a fantastic marketing tool that helps us create and manage client email marketing campaigns. Marketo is much more robust than your average email marketing software; it gives us the control to be highly accurate in our deployment of email, and it gives us tons of information on its effectiveness. In short, it helps make sure our campaigns are reaching their goals. Marketo certification is awarded after proving you have extensive knowledge of all the ins and outs of this powerful tool. The certification also gives our clients a high level of confidence that we know what we're doing.

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3 Steps to Creating a Convincing Call to Action

When you spot buttons to download, donate, or share; a QR code to scan or a link to visit; or simply an invitation to learn more, these are all calls to action (CTAs) in varying forms. A strong CTA—an instructive message that invites a user to do something—will motivate, persuade, and convince your audience.

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How Do You Keep Track of Your Passwords?

Maybe the topic is something you avoid, but passwords are that seemingly necessary evil we have to deal with on a daily basis. Security experts make recommendations that passwords need to be more secure, but the guidelines are complex and make your password end up looking like cartoon profanity: “#X@8*Hsb%R.” How do you remember that? It’s tough to strike a balance between complexity/security and memorability.

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