Multichannel Communications

Video Length Matters — Video Series 3 of 7
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To help you understand how and why videos can be successful in a wide range of lengths, take a look at a few scenarios where Street Level Studio’s video production team let the length of the video naturally evolve from...
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#hashtags #howmany
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Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t...
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RE: Concerning Subject Lines
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We’ve all done it: Scrolling through our inboxes, we delete any email with subject lines that scream things such as “Watch this webinar!” and “Click here for a FREE trial!” Then there are those subject lines that are so uninteresting,...
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The Power of Art to Break Stereotypes
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For those of us in the design business, Black History Month is an ideal time to remind ourselves about the power of art to break—or at least call into question—prevailing stereotypes. Take a few minutes to read about a few...
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Gain More by Giving Away
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Coming up with unique, yet useful, trade show giveaways is difficult. Getting those items to entice prospective clients to learn more about your brand seems even more so. However, with the right plan, you can gain engagement both at the...
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Partnering for Goods
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Passionate people get things done. Not only that, but they get things done with greater efficiency. Aaron Carlson of Uptight Goods has identified an efficient solution to a food-related problem and has taken steps to propel his passion project forward.
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We’ve All Gone Mobile, Why Can’t Video? — Series 2 of 7
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Whether you like it or not, vertical videos are becoming increasingly popular and will continue to gain traction. This is in large part due to their ease of viewing on mobile devices and, furthermore, social platforms. Our smartphones were built...
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Video and Voiceover Match Game
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From the silent voice of your conscience to the familiar, booming voice of Morgan Freeman, we can quickly identify vocal characteristics and associate them with specific moods and feelings. Today, we’re going to test your pairing knowledge with a fun...
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Smaller is Superior
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From the onset, the Madison Avenue dream was a large office, spanning several floors, in skyscrapers overlooking the bustling streets below. But is that the best way to connect with clients and consumers? We don’t think so.
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Breaking into Video Marketing — Series 1 of 7
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Video has arrived, and it’s not going anywhere any time soon. From Instagram and Snapchat to sponsored ads, videos are created and viewed everywhere. There are 72 hours of video footage uploaded to YouTube every minute and Periscope users have...
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