A Perfect Pair—Mobile Browsing and Responsive Design
A poor mobile experience can do serious damage to a company’s brand, but responsive design can help.
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Field Trip: Graph Expo 2014
Early last week, we had the opportunity to check out some of our completed design work in person at Graph Expo 2014, the annual international printing industry trade show.
continue readingIKEA Presents the bookbook™
We love this clever video from IKEA that shows off their yearly print catalog, the bookbook™, and highlights the simplicity and usability of print materials.
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Our QR Code
QR codes have become a common tactic for marketers wishing to drive traffic to a website (or special landing page, video, Facebook page, etc.).
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Direct Mail Response Rates Stay Consistently High
This short article details a study that has proven that direct mail marketing is still effective.
continue readingIntegrated Marketing: the combined use of traditional methods of communication and new digital media
Street Level Studio Integrated Marketing Services
Lately, we’ve been seeing increasing interest in cross-media (integrated) marketing tactics.
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Typeface Designer Receives MacArthur Foundation “Genius” Award
Typeface Designer Receives MacArthur Foundation "Genius" Award Most of us probably use one of Matthew Carter's creations every day: the typeface Verdana. Yesterday the MacArthur Foundation awarded one of their 23 "Genius Awards" with a $500,000 stipend to 72-year-old type...
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Taking the Shots to the Street
Taking the Shots to the Street We’ve all seen product photos before. We’re surrounded by them each day, in catalogs, mailers, on websites and TV commercials, etc. But have you ever wondered what’s involved in getting the products to look...
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