A Balancing Act: Print Design and Environmentalism
Can print design and environmentalism co-exist peacefully? Or are they always at odds? And what can designers, printers, and marketers do to be more eco-friendly?
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The Next Level for Action Plastics
When we met the father-and-son team that leads Action Plastics, Inc., it was clear the company’s visual presence was underselling its capabilities and success. Here’s how we redesigned its logo and website to match their changing vision.
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Personalized vs. Customized Wallcoverings: What’s the Difference?
Whether you’re branding a restaurant, retail location, or your own personal residence, the number one priority is always the same: creating a unique environment that is different from anyone else’s. Customization isn’t enough. True originality comes from personalization.
continue readingA Winning Formula for B2B Video
Experts predict video will be a top marketing strategy for B2B as well as B2C businesses this year. Find out how we created a winning video formula for promoting Canon Solutions America’s decade-long winning streak as the #1 market share...
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Awards Recap for 2021
As years go, 2021 definitely gets mixed reviews. But over the past 12 months, one thing consistently earned the equivalent of a big “thumbs up”—our work. Here’s a recap of the top awards we received from several prestigious industry competitions.
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Color Control: RGB vs. CMYK
Remember the red, yellow, and blue primary color model we all learned in grade school? If only things were still that simple. Graphic designers using digital platforms to create printed communications, need to understand two different color models to get...
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Sharing a SLYCE of Website Success
It’s always satisfying to launch a website we designed and developed—but it’s especially sweet when it’s a restaurant site we practically cooked up from scratch. Just days ago, the new SLYCEcoalfiredpizza.com went live, and, like a piping hot pie with...
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Media-Agnostic Marketing Design: Size Doesn’t Matter
For graphic designers, a sizable challenge is creating marketing campaigns that are media-agnostic. The visual elements have to be both consistent and elastic—as recognizable and prominent on a mobile screen or direct mail flyer as on a roadside billboard. Learn...
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Creating Surroundings with a Sense of Well-being
Right now, our homes need to offer sanctuary as well as shelter, and design can help create that sense of well-being. So, during Highwood Design Week 2021, Sherwin-Williams and Beyond the Surface™ custom wallcoverings by Street Level Studio are hosting...
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ICYMI: Getting Descriptive with Logos
The new pictograms for the Tokyo Olympics are a great example of how simple, artistic design can clearly communicate messages to millions around the world. So do descriptive logos—text, shapes, or visuals that tell a brand’s story. Seems like a...
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