Brand Strategy

Drawing Attention in a Digital World
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Working virtually from home this week prompted Street Level Studio’s creative director to share his take on the creative process and the power of the pencil (particularly the Blackwing). He believes sketching ideas and concepts—rather than rushing to render precise...
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Tanya Goes to KBIS
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We believe you can’t really be a strategic partner for clients unless you do the marketing equivalent of “walking a mile in their shoes.” SLS President Tanya Fretheim just traveled 1,800 miles to join our client Beko US at the...
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How to Make Design More Than Just a Decoration
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A picture is worth a thousand words—but sometimes having a few actual words helps that picture say more. Our design and content experts discuss graphics, copy, and the delicate balance between grammatically correct yet attention-grabbing copy and stimulating design.
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DIY Web Builders Part 2
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Street Level Studio’s web development manager and digital marketing creative director pick up where they left off in their conversation about DIY web builders. This time around, Brian and James offer some really good reasons why you might want—or need—to...
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Email Marketing 101
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There’s a new message in your inbox. Have you read it yet? The flood of emails people receive every day makes it harder for your messages to stand out. Take a look at four essentials your emails need to effectively...
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We Smell Success Brewing
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A brand’s story can make or break customer engagement, especially when it comes to introducing a new service or product. Luckily, home appliance brand Beko had both a rich brand identity and a product steeped in a unique culture. Read...
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More Than Just a Basic Instinct
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What does it take to lead a creative agency? What if you’re a woman? Does that make a difference? We wanted to find out, so who better to talk to than our own Tanya Fretheim?
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#hashtags #howmany
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Since Street Level Studio launched its own Instagram account, a discussion has bubbled up amongst the team: How many hashtags do we include? How many is too many? Do we actually need to include hashtags at all since this isn’t...
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Gain More by Giving Away
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Coming up with unique, yet useful, trade show giveaways is difficult. Getting those items to entice prospective clients to learn more about your brand seems even more so. However, with the right plan, you can gain engagement both at the...
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An Insider’s Look at the SLS Logo Rebranding
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An Insider’s Look at the SLS Logo Rebranding Take a look behind the curtain and explore the ins and outs of our recent Street Level Studio rebranding. Grogg, our creative director, and Chris, one of our senior designers, led the...
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