Using unexpected folds, rounded edges, flaps, and sliding panels, we created engaging direct mail pieces for the gGastro and EndoWorks sectors of Modernizing Medicine’s business. Exciting, colorful imagery complemented the personalized content, while the unique design features enticed recipients to interact with the piece and learn more about Modernizing Medicine’s offerings. The highly engaging and informative mailers helped foster relationships between Modernizing Medicine and medical practitioners and their staffs.

We also crafted customized direct mail pieces for three of Modernizing Medicine’s specialized software programs: dermatology, orthopedics, and ophthalmology. In addition to encouraging interaction with bright colors and unusual paper cuts, we used an “I am Modernizing” copy narrative to help recipients see how their practice can benefit from adopting Modernizing Medicine’s EMR system. Each mailer was tailored to the specialization, highlighting important information and system capabilities and encouraging readers to find out more.