Life Fitness hired us to develop a PDF showing the ideal alignment between customers and their best options among Life Fitness products. We suggested ramping up that idea and creating an INTERACTIVE E-BOOK that would allow for more—and more compelling—content to inform the decision-making process. The e-book’s call to action drove potential buyers to a custom landing page as well as a form to request further information on their personalized product choices. Facebook posts and online ads directed people to the e-book. Life Fitness loved the solution because the more people interacted with the piece, the more information they received.