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Client: Canon Solutions America
Project Type: Direct Mail
Market: Technology

We created this direct mail piece not only to show the capabilities of Canon’s VarioPrint i-series inkjet press but also excite customers about the innovative technologies the company puts into its machines. For that spark of inspiration, we led with an evocative “Let your imagination take flight” headline, then supported it with creative copy and a multifaceted butterfly and ribbon graphic that guided their view through the content. Each spread featured eye-popping color, showcasing Canon’s iQuarius ink technology and the press’s efficacy and efficiency. The piece was spot varnished and mailed in a clear envelope.

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