Direct mail remains an incredibly dynamic way to engage audiences, especially when it involves vivid color, targeted personalization, and irresistible textured finishes. We developed a direct mail package with all these elements for Canon Solutions America, keeping in mind both the envelope and the booklet would print on one of their inkjet presses. The final product was a truly tactile experience, featuring special textured spot varnish effects applied to the trees and rocks shown in the image. Recipients not only learned more about the technology used to create the brochure but also had the chance to see and feel these capabilities for themselves.
