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Client: Canon Solutions America
Project Type: Print Ads
Market: Technology

To showcase the capabilities of their inkjet presses, we developed a multipronged, integrated campaign for Canon Solutions America. First impressions were made via two-sided onserts attached to the covers of key industry publications. Featuring a strong headline and “cover” image on the front, the reverse of each onsert included product images and detailed information. Inside the magazines, readers encountered supporting print ads that really popped off the page with outstanding imagery and convincing testimonials from customers.

Client: Canon Solutions America
Project Type: Print Ads
Market: Technology

To showcase the capabilities of their inkjet presses, we developed a multipronged, integrated campaign for Canon Solutions America. First impressions were made via two-sided onserts attached to the covers of key industry publications. Featuring a strong headline and “cover” image on the front, the reverse of each onsert included product images and detailed information. Inside the magazines, readers encountered supporting print ads that really popped off the page with outstanding imagery and convincing testimonials from customers.

Client: Canon Solutions America
Project Type: Newsletter, Email/Landing Page
Market: Technology

Another part of the campaign included monthly enewsletters, each targeted to a specific sector of Canon Solutions America’s audience. Together with a creative subject line and banner graphic to entice the reader to engage with the content, each email offered a link to a relevant resource. Clicking on the link brought readers to a dedicated landing page offering the full resource—and an excellent opportunity to track analytics.

Client: Canon Solutions America
Project Type: Newsletter, Email/Landing Page
Market: Technology

Another part of the campaign included monthly enewsletters, each targeted to a specific sector of Canon Solutions America’s audience. Together with a creative subject line and banner graphic to entice the reader to engage with the content, each email offered a link to a relevant resource. Clicking on the link brought readers to a dedicated landing page offering the full resource—and an excellent opportunity to track analytics.

Client: Canon Solutions America
Project Type: Online Ads
Market: Technology

To keep Canon Solutions America’s audiences engaged with its website and library of resources, we create colorful remarketing ads that appear on search engines and other sites they visit. With this strategy, the Canon brand remains top-of-mind with people who have already visited the site. Already familiar with the quality offered, they’re more likely to be drawn to look at a wider variety of resources.


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