To showcase the capabilities of their inkjet presses, we developed a multipronged, integrated campaign for Canon Solutions America. First impressions were made via two-sided onserts attached to the covers of key industry publications. Featuring a strong headline and “cover” image on the front, the reverse of each onsert included product images and detailed information. Inside the magazines, readers encountered supporting print ads that really popped off the page with outstanding imagery and convincing testimonials from customers.

Another part of the campaign included monthly enewsletters, each targeted to a specific sector of Canon Solutions America’s audience. Together with a creative subject line and banner graphic to entice the reader to engage with the content, each email offered a link to a relevant resource. Clicking on the link brought readers to a dedicated landing page offering the full resource—and an excellent opportunity to track analytics.