To further illustrate the color, quality, and productivity advantages of inkjet printing, we created enewsletters targeted specifically to Canon Solutions America’s three main verticals: commercial, book, and transaction/direct mail printers. Customized to reflect the business interests of each audience, the emails covered key industry trends and offered additional resources for developing sound business strategies. Readers gained access to the resources via a corresponding landing page designed to align with the campaign.

With stunning color quality at the heart of Canon Solutions America’s marketing message, Street Level Studio creates integrated campaigns that deliver the message loud and clear. This campaign included eye-catching magazine cover onserts that grabbed readers’ attention—and provided additional content—before they even opened the magazine. A series of print ads within the magazines aligned visually with the onsert, colorfully promoting the company’s products and services.