While previous campaigns for Canon—YOU CAN and Print Beyond Limits—actively encouraged print service providers to persevere and aspire in a challenging business environment, we knew the time was right to pivot in 2025. Our strategy focused on presenting Canon as a dominant force in the printing industry—one that doesn’t just equip customers but also empowers them to pursue new opportunities and move their businesses forward.
Campaign tactics included extensive digital advertising and a variety of videos featuring dynamic action and compelling calls to action. Monthly eNewsletters—targeted to four key market segments—and direct mail initiatives featured product-based storytelling as well as links to case studies, customer videos, equipment demos, and industry white papers.
