Beyond the Surface by Street Level Studio Honored Again as ASID Design Excellence Award Winner

Chicago-area agency recognized for custom faux gold leaf wallcovering design

September 28, 2022, Highwood, IL – For the second year in a row, Street Level Studio (SLS), a Chicago-area design and marketing agency, has received the ASID Design Excellence Award for Custom Textile. Presented by the Illinois chapter of the American Society of Interior Designers during its 2022 Celebration of Design, the award recognizes the agency’s Beyond the Surface faux gold leaf custom wallcovering.

image Tanya Lexie

Figure 1: Tanya Fretheim, CEO of Street Level Studio (left) and Lexie Markarian, director of sales), accepted the ASID-IL Design Excellence Award for Custom Textile at the 2022 Celebration of Design on September 13.


A panel of 17 distinguished interior design professionals from ASID chapters across the country reviewed entries and selected category winners based on appropriate design criteria such as scale and proportion, color and composition, and creativity. The Beyond the Surface entry—a custom barrel ceiling wallcovering produced for client Dana Roeser Design—was originally inspired by the gilded ceilings in classic cathedrals. The winning digital design replicated the look of antique gold leaf, but at a fraction of the cost and effort of applying the real thing.

“That’s not to say it was easy or as simple as printing a wallpaper pattern with gold metallic ink,” said Lexie Markarian, director of sales for Beyond the Surface by Street Level Studio. “Our surface designer created a digital tile grid based on the standard size of a sheet of gold leaf, then digitally ‘burnished’ each tile to remove sharp edges and authentically recreate gold leaf’s fragility and irregularities. The final step was selecting the right paper to reflect the subtle shimmer and patina once the wallpaper was digitally printed and installed. But it was worth it. The experience of developing this unique wallcovering, and the very positive response to it, led us to create The Gold Collection, a curated selection of elegant, gilt-focused wallcoverings. The new collection will be released and available to interior designers within the next few weeks.”

For more information about Street Level Studio’s award-winning custom wallcovering and design services, visit or call 847.432.5150.

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Street Level Studio (SLS) is an award-winning, full-service marketing agency in the Chicago area. We’ve been building momentum and driving results for both global brands and growing businesses for more than 35 years through street-smart branding, design, websites, video, digital marketing, content development, multichannel communications, and environmental branding solutions. A trusted and valued creative partner, the SLS team knows how to reach audiences right where they are, deliver the right messages, and trigger the right response with high-impact design and compelling content. A 100% woman-owned business, SLS prides itself on delivering big agency results with small firm access and collaboration.

Beyond the Surface™ custom wallcoverings by Street Level Studio are one of-a-kind wallpaper and murals for residential, retail, and commercial environments. Unlike “choose your own pattern” design resources with limited style options, Beyond the Surface uses the latest digital techniques to create accessible custom wall décor with boundless creative possibilities.

Lexie Markarian
Beyond the Surface by Street Level Studio
Director of Sales | 847.432.5150